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Senior Marketing Officer

Marketing, Communications & Recruitment

Location:  Newport, Shropshire TF10 8NB
Salary:  £27,924 to £30,497 per annum
The point of entry will be dependent upon relevant qualifications and experience
Post Type:  Full Time
Contract Type: Permanent
Closing Date:  23.59 hours BST on Sunday 24 October 2021
Reference:  SG-551-A

Harper Adams University are seeking an experienced, motivated, digital and creative marketer to innovate and deliver specialised marketing, student recruitment and digital marketing to enable the university to deliver its messages to a wide range of audiences to meet its ambitions.

The Senior Marketing Officer is an integral role, working in a varied and fast-paced environment across projects and initiatives to increase engagement with the university through the customer journey for prospective students and applicants. You will play a crucial role in targeting segmented audiences, delivering and evaluating sector leading, multi-channel marketing that effectively position and drive the University’s brand and reputation across the course portfolio. 

You will be a proactive self-starter who takes the initiative, is able to prioritise and has a proven ability to meet tight deadlines. You will have excellent oral and written communication skills, with an eye for detail and an organised approach, including experience of digital marketing, website and content management, and supplier management. The role requires CRM/data management experience to manage campaigns, including monitoring and analysing to report impact and to drive future activity. You will be used to working with a broad range of internal and external stakeholders and work well as part of the wider team. 

The role holder will be responsible for actively developing, supporting and delivering multiple projects, campaigns and day-to-day needs to meet and deliver against operational requirements. You will demonstrate experience in the development and production of high quality on brand messages, through content development, excellent writing and proof reading skills.

If you have any queries or questions or for an informal discussion please contact Jaclyn Green

Further details:    Job description    
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Harper Adams University is one of the premier UK Higher Education institutions focused on the land-based and food supply chain sector. With around 2,800 undergraduate students, plus those completing postgraduate, research and CPD programmes, Harper Adams University is the UK's largest single provider of higher education for these subjects.  Programmes fall into eleven broad subject areas – but none operate in isolation. Community and collaboration are key at Harper Adams, meaning everyone, including staff, students and industry partners, benefits from a close network of knowledge and opportunity exchange. Situated in Shropshire, the campus and the surrounding area provide an excellent working and living environment for staff and students alike.

Harper Adams is consistently positioned highly in a range of national ratings, performance measures and league tables. The University has been the highest performing modern university in The Times and Sunday Times Good University Guide for the last four years, climbing to 17th place in the overall league table. In the 2020 guide Harper Adams was named Modern University of the Year and runner-up University of the Year. In the 2019 Whatuni? Student Choice Awards, based on student reviews, Harper Adams won the Student Support category for the fifth time – the only university to have taken the title since the awards began - and won the category for best job prospects for a fourth year running. In the 2020 QS World Rankings for Agriculture and Forestry published in March 2020, Harper Adams was ranked first in the UK for academic reputation and second in the world for its reputation with employers.




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